Work Is Theater & Every Business a Stage 酒瓶爆炸肌腱断裂 老外求职回复走红

Entrepreneurialism The Battle for Your Heart: Who are the winners and losers in this new Purpose Economy? The Evolution Of Differentiation Looking back over the past few decades, the winners have typically been companies that have beaten the trap of commoditization, which is a process where one product or service is indistinguishable from competing products or services, and is therefore evaluated by consumers on price alone. Whats more, the exponential growth of technology has also spawned the trap and spread the curse of commoditization. In their seminal book The Experience Economy: Work Is Theater & Every Business a Stage (Harvard Business Press, 1999), authors Joseph Pine and James H. Gilmore argued that the only way to save our economy from devolving into one dominated by commodities was to evolve from selling products and services, into packaging and delivering experiences. And they were right! Starbucks and other premium cafs are simple examples of this evolution in practice. Theres a reason why everyone from tweens to seniors are spending $5 (often more!) for a product that they can buy from a conventional coffee shop for $1 or $2, or make at home for even less. Yes, the quality of the product matters; but its essentially the experience that commands the premium. However, evolution is by definition not a static phenomenon, and now, nearly 15 years after we embraced the Experience Economy, its time to embrace the next chapter in differentiation: Purpose. The New Battle One of my favourite books of all time is positioning: The Battle For Your Mind (McGraw-Hill 1981) by Al Ries and Jack Trout. The premise of the book is that in an over-communicated society, the way to succeed is not to focus on more communication, but to create a position in a prospects mind. That is, the winners of the new Purpose Economy are the businesses that are perceived to care for, and love, their clients and community the most; i.e. the ones perceived to have the MOST heart. On the other hand, the losers in the new Purpose Economy are the businesses that are perceived to care for and love their shareholders and profit the most; i.e. the ones perceived to have the LEAST heart. Givers Guilt Doing Well Vs. Doing Good: Its easy to say that you should build your business around a bigger Purpose. Yet in reality, its hard to do. As a big-hearted entrepreneur, Ive had an issue for years which I call Givers Guilt. Let me know if this sounds familiar: For every dollar you make, do you keep it, or give it away? For every spare minute of time, do you do something for yourself, or for someone else? Theres guilt on both sides of this equation: creating a better life for yourself and your family, vs. creating a better life for others. For most profit-focused entrepreneurs, the idea of sacrificing profits is a deterrent to building a Purpose-Based organization. Increased competition, shrinking profit margins and diminishing customer loyalty makes it already difficult enough for entrepreneurs to stay afloat, let alone worry about purpose! In their eyes, Purpose will cost money and time that they dont have. Their Ignorance Is Your Opportunity Lets keep this as our little secret: Ive discovered a way to use Purpose as the key to skyrocketing your profits, eliminating your competition, increasing margins, and dramatically increasing client loyalty to the point where they will love you. What Ive found, is the Holy Grail to success for the next decade. In fact, Ive developed a step-by-step formula for making this happens and itll be revealed to you in a few days About the Author: By: create global future – Compassionate capitalism is the synthesis of the ideals of communism where the correct distribution of wealth was intended but under the principles of work, taking opportunities and fair economic reward. By: Ursula Jorch – Having your own business is one big adventure. Make the most of it by intentionally inviting opportunities to go on a new adventure. By: Scott Assemakis – As Scott Assemakis says, daily habits are an essential part of an entrepreneurs life one that can make the difference between success and failure. As a self-employed person you have to be able to motivate yourse … By: Oleg Tchechel – Fiberglass ventilators and blowers offer optimal aerodynamic design of fan impellers to provide higher efficiency for any specific application. By: Steve – In a press release from earlier this year, Gartner had predicted that by the year 2018 mobile devices would account for initiating 5% of consumer services cases, registering a marginal rise of 0.02% from 2014. By: Ursula Jorch – I’m always surprised when I hear the advice, don’t take business personally. It’s ‘just a business decision’. My response? Horseradish! Okay, I’d prefer to use another term here, but I’m keeping it clean! After years o … By: dunitzsantrino – The GCC countries have their own set of defined rules that need to be strictly followed while thinking of setting up any business, In the case of Abu Dhabi business set up, the leading consultants enumerate systematic … By: Biztech Consultancy – Not every employee can adjust and perform remarkably well in the company culture. The bitter reality is every huge company has best employees along with the underperforming employees. By: Sarah – Everybody wants top get rich without leaving the house but is is actually possible? Yes! it is read on to find out how…… By: Albert – Most easiest ways to make money from home. Making money online is a reality and it is possible to make money from home. 相关的主题文章:

« »

Comments closed.